51% of people in the world are women, but Baileys was the only brand in Diageo’s portfolio that recognised them as a consumer. It was time for a new perspective.
Find out how we opened their eyes to what women really want and how we helped them speak to the world without alienating either gender.
ESOMAR Congress 2015 – 28th September 2015 – Dublin
Izzy Pugh, Cultural Strategy Director at Added Value, will be speaking alongside Christine McCauley, Diageo’s Global Planning & Research Director, at this years ESOMAR Congress in Dublin, register your place now.
or contact Natalie Graham for more information – n.graham@added-value.com
